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Are you a coach looking to create a website that reflects your unique voice and message? Writing website copy can be a daunting task, but it’s an essential part of building your online presence and attracting new clients. In this blog post, we’ll discuss…
I also recorded an entire podcast episode on this topic with even more insider tips for writing your own website. Listen and subscribe on Apple Podcasts or YouTube.
When you’re starting out, it can be exciting and scary and every emotion in between. It can also be filled with the unknown. Sometimes new coaches don’t yet have the funds to invest in this area of their brand-new business, and if that’s you – keep reading.
I launched my very first blog in 2015, and at that time I had no idea what I was doing. I watched hundreds of YouTube videos. I combed the internet for examples and tips. I spent hours writing copy, tweaking it, and rewriting it.
NOW I write anywhere from 4 to 8 websites each month for new coaches, and ALL of my best tips are now in this Ultimate Guide to Copywriting Your Own Website.
Give it a browse, send it to a friend, and save it for later because this post is going to have you feeling more confident writing and sharing your unique brand story and services in no time!
Ready to dive in? Let’s get started!
The first step in writing effective website copy is understanding your target audience. Your website should speak directly to the pain points and desires of your ideal client. By understanding their needs, you can craft a message that resonates with them and inspires them to take action.
To get started, you can use online tools such as Google Analytics or social media insights to learn more about your audience demographics and interests. You can also send out surveys to your current clients or email list to get feedback on what they’re struggling with and what they’re looking for in a coach.
According to a survey by HubSpot, 80% of marketers say that personalized content is more effective than non-personalized content. By tailoring your website copy to your target audience, you can create a personalized experience that sets you apart from other coaches in your niche.
Once you have a clear understanding of your target audience, it’s time to craft a compelling message that resonates with them. Your message should communicate the unique value proposition of your coaching business and highlight the benefits of working with you.
One effective way to create a compelling message is by using storytelling. By sharing your own personal story or the stories of your clients, you can create an emotional connection with your audience and inspire them to take action. According to a study by OneSpot, storytelling can increase website engagement by up to 300%.
Another important element of your message is your unique value proposition. This is what sets you apart from other coaches in your niche and communicates the benefits of working with you. According to a survey by McKinsey, 75% of consumers say that they want personalized experiences that reflect their individual needs and preferences. By communicating your unique value proposition, you can attract clients who are a good fit for your coaching style and approach.
Writing for the web requires a different approach than writing for print materials. Your website copy should be scannable, SEO optimized, and structured for maximum impact.
One key element of writing for the web is scannability. According to a study by Nielsen Norman Group, users only read about 20% of the text on a web page. To make your website copy more scannable, you can use headlines, subheadings, bullet points, and short paragraphs.
Another important element of writing for the web is SEO optimization. By using relevant keywords and phrases throughout your website copy, you can improve your search engine rankings and attract more traffic to your site. According to a study by Search Engine Journal, the top three search engine results receive 60% of all clicks. By optimizing your website copy, you can increase your chances of ranking in the top three results for relevant search queries.
Finally, it’s important to edit and polish your website copy to ensure that it’s error-free and effective. This includes simplifying language, removing jargon, and using active voice.
One common mistake in website copy is using jargon or industry-specific language that may not be familiar to your audience. By using simple, clear language, you can ensure that your message is easily understood by everyone.
Another important element of editing and polishing your website copy is proofreading. Even minor spelling or grammatical errors can detract from the effectiveness of your message.
To ensure that your website copy is polished and error-free, you can use tools such as Grammarly or Hemingway. These tools can help you identify spelling and grammar errors, as well as suggest improvements to your writing style.
According to a survey by HubSpot, 72% of consumers say that they’re influenced by the quality of a brand’s content. By taking the time to edit and polish your website copy, you can demonstrate your professionalism and attention to detail, which can inspire trust in potential clients.
All that to say this – writing effective website copy is essential for coaches who want to attract new clients and build their online presence.
By understanding your target audience, crafting a compelling message, writing for the web, and editing and polishing your copy, you can create a website that reflects your unique voice and message.
Remember to tailor your message to your target audience, use storytelling to create an emotional connection, and optimize your website copy for search engines.
By following these tips, you can create a website that stands out from the competition and attracts clients who are a good fit for your coaching style and approach.
If you’re struggling with writing your own website copy as a coach, don’t hesitate to seek help from a professional copywriter *cough cough* like myself 🙂
I can work with you to create storytelling website copy that’s tailored to your unique voice and message, while also optimizing it for search engines and website visitors.
In summary, by learning how to write your own website copy as a coach, you can take control of your online presence and attract new clients who are a good fit for your coaching style and approach.
You’re a major vibe, and I want everyone to know it!