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Hey there! Are you looking for a way to attract new customers, grow your email list, and boost engagement with your audience? If so, creating freebies might just be the solution you need.
Let’s kick this thing off right – shall we?
You’ll receive every single freebie I’ve released to help you grow a profitable personal brand online.
So, what exactly are freebies? Freebies are digital or physical products that businesses give away for free to their audience. This could be anything from an ebook or guide to a checklist or template.
In this post, we’ll cover everything you need to know about creating effective freebies that will help you reach your business goals.
Listen to the Unleash Your Power Podcast on Apple, Spotify & Youtube.
There are many benefits to offering freebies. First and foremost, freebies can help attract new customers and grow your email list with warm leads.
By offering something of value for free, you’re more likely to capture the attention of potential customers and give them the opportunity to sign up for your email list.
Additionally, freebies can help build trust and credibility with your audience. By providing helpful information or resources for free, you’re demonstrating your expertise and showing your audience that you’re committed to helping them succeed.
Examples of businesses that use freebies successfully include bloggers, coaches, and online course creators. For example, a blogger might offer a free ebook or guide related to their niche in exchange for an email address. A coach might offer a free consultation or worksheet to potential clients. And an online course creator might offer a free preview lesson to entice students to enroll in their course.
There are many different types of freebies you can offer, depending on your audience and niche. Some examples include:
When choosing the right freebie for your audience, consider what would be most helpful or valuable to them. What are their pain points or struggles, and how can you help solve them?
Now that you’ve decided what type of freebie to create, it’s time to start brainstorming and designing. Some tips for creating an effective freebie include:
Tools and resources that can help you create a professional-looking freebie include Canva, Google Docs, and Pages.
Brand Photographers: Someone who specializes in taking brand photos for coaches and entrepreneurs.
One of the pain points their clients typically have is…they have no idea how to pose in their pictures.
Believe it or not, this is a pervasive problem. Something that keeps people from booking a brand photoshoot.
They think “Ugh – I want to do it but I have no idea how to pose and I’m so uncomfortable in front o the camera.”
So, as your freebie, you could create AN ULTIMATE GUIDE FOR POSING FOR A BRAND PHOTOSHOOT. Or 10 POSTS THAT FEEL AWKWARD BUT LOOK INCREDIBLE ON CAMERA. Or 5 POSES YOU MUST TRY DURING YOUR BRAND PHOTOSHOOT IN AUSTIN, TEXAS.
For this Austin-based photographer, BONUS points if they make their freebie location specific. Doing that does wonders for SEO.
HEY NEW COACH HEY!
First of all, if you’re brand new and thinking about starting a freebie – BRAVO!
This is a step people often forget and honestly, the sooner you start an email list – the better.
For a new coach, I first recommend:
BONUS: Another tactic is to search for popular SEO keywords and phrases for your niche, and create a freebie out of one. This is a great option for both seasoned and brand spankin new personal brands.
Once you’ve created your freebie, and gotten it loaded into FLODESK, it’s time to start promoting it to your audience. Some strategies for promoting your freebie include:
Remember, the key to effective promotion is to reach your target audience where they are. Think about where your audience spends their time online, and focus your promotion efforts there.
When someone signs up for your freebie, it’s important to deliver it to them quickly and efficiently. Some tips for delivering your freebie include:
Use WordPress to house your freebie file. When you do, you’ll receive a URL that includes your website domain, and when people view the freebie it counts as a visitor to your website. This increases your online authority, and shows search engines that your website is visited frequently by unique users, boosting your SEO!
When you direct customers to your freebie, copy the file URL and paste it into Flodesk. Badabing badaboom! You’re good to go!
Finally, it’s important to track the success of your freebie. Track metrics to measure including downloads, signups, and engagement. You can do all of this seamlessly in FLODESK! Once you know how to use this data you can improve future freebies by understanding which formats your audience prefers.
Remember, freebies are an incredible way to add value and increase know, like trust factor to generate leads.
BUT FREEBIES ARE MOST EFFECTIVE WHEN INCORPORATED INTO AN ENTIRE BRAND STRATEGY.
Sure, freebies are free, but the goal is to ultimately grow your business, and your income, by serving others first.
If you’re interested in working closely with a personal brand coach to develop a freebie strategy that generates leads and grows your business.
Visit my website www.anastasiajones.com.
As a Personal Brand Architect, help clients create profitable and powerful personal brands. Looking for guidance on creating a solid freebie strategy that is unique to you, or assistance copywriting your email drip campaigns, that sell into other products in their offer suite?