Hey there! Are you looking for a way to attract new customers, grow your email list, and boost engagement with your audience? If so, creating freebies might just be the solution you need.

Let’s kick this thing off right – shall we?

ACCESS YOUR FREE PERSONAL BRAND RESOURCE LIBRARY now.

You’ll receive every single freebie I’ve released to help you grow a profitable personal brand online.

WHAT IS A FREEBIE?

So, what exactly are freebies? Freebies are digital or physical products that businesses give away for free to their audience. This could be anything from an ebook or guide to a checklist or template.

My personal definition of a freebie is:

A free piece of content that adds immense value and can only be accessed in exchange for personal contact information. 

In this post, we’ll cover everything you need to know about creating effective freebies that will help you reach your business goals.

Listen to the Unleash Your Power Podcast on Apple, Spotify & Youtube.

WHY YOU SHOULD CREATE A FREEBIE

There are many benefits to offering freebies. First and foremost, freebies can help attract new customers and grow your email list with warm leads.

What’s the difference between cold, warm, and hot leads?

• Cold Lead: you have no preexisting relationship with them and they have not expressed a need for the service or product you provide
• Warm Lead: expressed the pain point that you can solve, but have not chosen to do business with you yet.
• Hot Lead: a need or pain point has been expressed, one that you can solve. And the lead has expressed an interest in working with you directly and has the authority to make a purchasing decision very soon.

By offering something of value for free, you’re more likely to capture the attention of potential customers and give them the opportunity to sign up for your email list.

Additionally, freebies can help build trust and credibility with your audience. By providing helpful information or resources for free, you’re demonstrating your expertise and showing your audience that you’re committed to helping them succeed.

Examples of businesses that use freebies successfully include bloggers, coaches, and online course creators. For example, a blogger might offer a free ebook or guide related to their niche in exchange for an email address. A coach might offer a free consultation or worksheet to potential clients. And an online course creator might offer a free preview lesson to entice students to enroll in their course.

5 COMMON TYPES OF FREEBIES

There are many different types of freebies you can offer, depending on your audience and niche. Some examples include:

• Ebooks or guides
• Checklists or worksheets
• Templates or printables
• Webinars or video tutorials
• Free trials or samples

When choosing the right freebie for your audience, consider what would be most helpful or valuable to them. What are their pain points or struggles, and how can you help solve them?

HOW TO CREATE YOUR FREEBIE

Now that you’ve decided what type of freebie to create, it’s time to start brainstorming and designing. Some tips for creating an effective freebie include:

• Keep it focused and specific. Your freebie should solve a specific problem or answer a specific question.
• Make it visually appealing. Use images, graphics, and a consistent design to make your freebie look professional.
• Offer high-quality information or resources. Your freebie should provide real value to your audience.

Tools and resources that can help you create a professional-looking freebie include Canva, Google Docs, and Pages.

HOW TO CREATE A FREEBIE AS A NEW COACH & ESTABLISHED SERVICE PROVIDER

Brand Photographers: Someone who specializes in taking brand photos for coaches and entrepreneurs.

One of the pain points their clients typically have is…they have no idea how to pose in their pictures.

Believe it or not, this is a pervasive problem. Something that keeps people from booking a brand photoshoot.

They think “Ugh – I want to do it but I have no idea how to pose and I’m so uncomfortable in front o the camera.”

So, as your freebie, you could create AN ULTIMATE GUIDE FOR POSING FOR A BRAND PHOTOSHOOT. Or 10 POSTS THAT FEEL AWKWARD BUT LOOK INCREDIBLE ON CAMERA. Or 5 POSES YOU MUST TRY DURING YOUR BRAND PHOTOSHOOT IN AUSTIN, TEXAS.

For this Austin-based photographer, BONUS points if they make their freebie location specific. Doing that does wonders for SEO.

HOW TO CREATE A FREEBIE AS A BRAND-NEW COACH

HEY NEW COACH HEY!

First of all, if you’re brand new and thinking about starting a freebie – BRAVO!

This is a step people often forget and honestly, the sooner you start an email list – the better.

For a new coach, I first recommend:

1. Come up with your signature offer. Your very first offer that solves a problem for your clients that you are EXCITED TO SOLVE.
2. Then create a freebie based on that offer. The freebie can be a digital download you can create in Canva. Odds are you don’t have a website, and my friends, you don’t need one.
3. In FLODESK you can get a unique link where, if people click it, they go to your freebie landing page. I’d use that link as the link in my bio or link tree.

BONUS: Another tactic is to search for popular SEO keywords and phrases for your niche, and create a freebie out of one. This is a great option for both seasoned and brand spankin new personal brands.

HOW TO PROMOTE YOUR FREEBIE

Once you’ve created your freebie, and gotten it loaded into FLODESK, it’s time to start promoting it to your audience. Some strategies for promoting your freebie include:

• Share it on social media. Use relevant hashtags and share it in Facebook groups or LinkedIn groups related to your niche.
• Include a call-to-action (CTA) in your blog posts or email newsletters.
• Partner with other businesses or influencers to promote your freebie to their audience.

Remember, the key to effective promotion is to reach your target audience where they are. Think about where your audience spends their time online, and focus your promotion efforts there.

HOW TO DELIVER YOUR FREEBIE

When someone signs up for your freebie, it’s important to deliver it to them quickly and efficiently. Some tips for delivering your freebie include:

• Use an email automation tool like FLODESK to deliver your freebie automatically.
• Make sure the download link or access instructions are clear and easy to understand.
• Follow up with your audience to make sure they received and enjoyed your freebie.

Here are some tips to optimize your freebie delivery process.

HOW YOUR FREEBIE CAN BOOST SEO

Use WordPress to house your freebie file. When you do, you’ll receive a URL that includes your website domain, and when people view the freebie it counts as a visitor to your website. This increases your online authority, and shows search engines that your website is visited frequently by unique users, boosting your SEO!

When you direct customers to your freebie, copy the file URL and paste it into Flodesk. Badabing badaboom! You’re good to go!

COMMON FREEBIE MYTHS

• You need to have a website to have one (myth)
• They need to be really long (myth)
• The market is too oversaturated, they’ve all been created already (myth)
• You have to have clients before you create a freebie (myth)
• You can’t have more than one freebie (MYTH) I say you can have as many freebies as you want, as long as ALL of them relate to a specific product or service you offer.

COMMON FREEBIE MISTAKES [and what to do about em’]

• Your personality is nowhere to be found. You want people to feel like they’re working with you. You want them to catch your vibe then determine if it’s a match.
• Being too general. A freebie should solve a specific and pervasive problem.
• Creating freebies that YOU want to see, not ones that your audience wants and will find most helpful
• Creating freebies that lead clients nowhere. A freebie should be the beginning of a journey. Ask yourself, what happens after they download this freebie? Is there an email campaign they receive that upsells into an offer that will serve them even more? Is there a product that is next in a natural progression? Create a drip campaign that continues to add value after the freebie has been downloaded. 
• The freebie does not contribute to SEO: This is a tip you won’t hear anywhere else. Your freebie should always contribute to the Search Engine Optimization of your website in one way or another. I like to house my freebies in WordPress and then include the public link in Flodesk. So, when someone downloads my freebies, they are given a direct link to it. This helps for two reasons. It sounds like a website visitor, which, as Google puts it, the more the merrier. Plus, it is very easy for me to update the freebie and the link at any time.
• Not adding a DRAFT of the freebie in Google Drive or Dropbox. You never know when you will want to update it. Sure, save it as a PDF, but I have an Excel spreadsheet with direct links to every single freebie I have ever created – yes, beginning back in 2015. 
• Not talking about your freebie enough. Talk about it, baby! Sing it from the rooftops. Make it clearly available. Add it as a popup on your screen, again Flodesk is my go-to. Use the link in the show notes and get 50% off of your monthly subscription. ALL ADD IT TO PINTEREST! And let it work for you. 
• Broken automation or systems. THE CLIENT MUST RECEIVE IT INSTANTLY *no waiting* you want to build the know-like-trust factor, deliver it asap as promised. This is not the time to play hard to get.

HOW TO MEASURE THE SUCCESS OF YOUR FREEBIE

Finally, it’s important to track the success of your freebie. Track metrics to measure including downloads, signups, and engagement. You can do all of this seamlessly in FLODESK! Once you know how to use this data you can improve future freebies by understanding which formats your audience prefers.

A LIST OF 21  FREEBIE IDEAS to get the juices flowing:

1. An e-book on a specific topic related to coaching
2. A mini-course or workshop on a particular coaching technique or strategy
3. A video series on a specific coaching topic
4. A guided meditation or visualization exercise
5. A checklist or worksheet to help clients set goals or track progress
6. A downloadable calendar or planner to help clients plan their time effectively
7. A private podcast episode featuring interviews with successful coaches or clients
8. A quiz or assessment 
9. A Facebook group or community where clients can connect with each other and receive support
10. A webinar on a specific coaching topic
11. A downloadable template or guide
12. A downloadable resource list or bibliography on a specific coaching topic *create new things or collect information in one place*
13. A challenge or contest to help clients stay motivated and engaged
14. A free e-mail course on a particular coaching topic
15. A white paper or research report on a specific coaching topic
16. A downloadable audio recording of a coaching session
17. A downloadable guide on how to become a successful coach
18. A template or worksheet *for instance, perhaps you are a conflict resolution coach for digital creatives maybe you create a freebie template on exactly how to fire a client via email”\
19. A list of Prompts
20. You can create a freebie in collaboration with multiple creatives
21. E-commerce stores offer a discount in exchange for an email address

FINAL THOUGHTS:

Remember, freebies are an incredible way to add value and increase know, like trust factor to generate leads.

BUT FREEBIES ARE MOST EFFECTIVE WHEN INCORPORATED INTO AN ENTIRE BRAND STRATEGY.

Sure, freebies are free, but the goal is to ultimately grow your business, and your income, by serving others first. 

If you’re interested in working closely with a personal brand coach to develop a freebie strategy that generates leads and grows your business.

Visit my website www.anastasiajones.com.

As a Personal Brand Architect, help clients create profitable and powerful personal brands. Looking for guidance on creating a solid freebie strategy that is unique to you, or assistance copywriting your email drip campaigns, that sell into other products in their offer suite?

LET’S WORK TOGETHER